Steve Bannon, Tucker Carlson and... Liz Truss? Inside the One-Time PM's Audition for the Maga Movement
Britain's shortest-serving prime minister, kicked off the first edition of her online program with a pledge to unmask "the evil-doers" striving to weaken the UK, United States and European nations. She explained she would uncover how an "global web of liberal activists operate to undermine the democratic process and the will of the people."
"We're going to look at the political movement of Donald Trump and observe how it can be achieved in Britain," the former PM stated. "We will interview the leading lights of the Make America Great Again campaign."
Prior to the program's debut, there was one particularly enthusiastic supporter. "This is the beginning of a type of transformation," stated the controversial US journalist. The right-leaning Just the News platform will publish the former prime minister's new audio shows.
Forging Alliances in the Maga-Verse
Compatriot supporters, such as a advisor linked to Reform UK, played a role in her set up the her new show. Its staging is competent, if basic. The show has attracted 10,000 subscribers in her debut week and her debut garnered sixty-seven thousand views across the same period.
This marks a humble beginning, but in making common cause with Solomon, Truss is being thrust into a mature political media sphere producing and amplifying Make America Great Again themes. Central preoccupations encompass accusations of information control by the mainstream media and a desire to dismantle a shadowy government apparatus – a force that she attributes her downfall to for the rapid conclusion of her short and troubled leadership.
"Just the News is not widely recognized beyond the Maga world, but it does have credibility there, largely because of Solomon, who offers opinions on Maga platforms like Steve Bannon's War Room and has even questioned Trump," noted Alex Hinton, who has closely studied the Make America Great Again phenomenon.
A Controversial Partner
Truss's attempt to import Maga media to the UK has pushed her closer to controversial figures such as John Solomon.
He founded his media outlet after backlash after he was accused of promoting inaccurate reports about Biden's anti-corruption work in the Ukraine, as well as contentious articles about ex-ambassador to that country.
These allegations were echoed throughout the conservative press, with the journalist appearing as a common interviewee on Sean Hannity's influential cable news broadcast. Trump himself boosted the journalist's work.
He wrote the allegations regarding Ukraine in a series of columns for the publication the political newspaper, where he was re-labelled as a columnist when staffers raised concerns regarding his reporting. These reports were key in Trump's pressure for the officials in Kyiv to investigate Hunter Biden and his father in 2019. Those demands led to articles of impeachment against Trump. Senators later found not guilty the president.
Weeks after Solomon left the newspaper in October 2019, the outlet stated it was carrying out a assessment of his work relating to Ukrainian matters. It determined Solomon had relied on untrustworthy contacts and said he "omitted key facts about main Ukrainian informants, specifically the reality that they had been formally accused or were the subject of inquiries."
Becoming Part of the Sphere
The journalist's personal broadcast spots are a indication of the conservative ecosystem Liz Truss is entering. He talked about his endorsement of her new show on a broadcast he helps run on the conservative cable network, a political media platform that is home to the pro-Trump commentator ex-Trump strategist Bannon and on which commentator Tucker Carlson also features. The ex-PM has already spoken with the political operative on an early episode.
By partnering with the journalist and his outlet, Truss has become a minor player in a broader ecosystem of right-wing publications that often cross-promote stories.
Solomon's own broadcasts have often featured figures such as Mike Benz, a rightwing influencer whose criticism of the foreign aid agency was cited by the X owner as grounds for closing the foreign aid agency.
An International Strategy
Even though her awkward delivery and political travails have been mocked at home, a number of stateside commentators are not discounting her efforts to revamp her image as a British branch of the pro-Trump media ecosystem.
"It is necessary to treat folks like that as significant, even if you may not want to interpret them word-for-word," said a former Biden White House aide, who served in the Biden White House.
"You saw how in 2024 President Trump leveraged that alternative press to spread his narrative. Certainly that network exports and influences conversation internationally. It seems fairly obvious to me that the environment in the United Kingdom are akin to what enabled this non-mainstream media network to prosper here."
Professor Alan Finlayson, said the online conservative ecosystem was already having an impact in the UK.
"Online platforms is borderless," he stated. "There's a kind atmosphere within which stuff flows – sometimes taking an extreme form and occasionally in softer tones – but which is connected."
Hinton said the expansion of the online right in the United Kingdom in recent times meant the "chance to have a larger effect is significant."
A Transatlantic Ambition
"Liz Truss along with Nigel Farage not long ago were featured at the Conservative Political Action Conference, where I observed they deployed pro-Trump themes ahead of the {king of Maga|